Former Woolworths Group Director joins Ofload as COO, signalling next phase of growth
Ofload appoints it's new Chief Operating Officer, strengthening the companies team in its next stage of growth.
SYDNEY, AUSTRALIA – [5 May 2025] — Ofload, Australia’s leading digital freight and logistics platform, today announced the appointment of Dean Newman as its new Chief Operating Officer, strengthening the company’s executive team as it enters its next stage of growth and national scale.
Dean joins Ofload following an accomplished career spanning over 30 years in supply chain transformation, operational leadership, and digital enablement.
Most recently, he served as Director of Primary Connect and Innovation at Woolworths Group, where he oversaw one of Australia’s largest and most complex retail supply chain networks. Under his leadership, Primary Connect served more than 1,100 external customers and generated hundreds of millions in revenue annually.
In his time at Woolworths, Newman was instrumental in leading the design and launch of a national award-winning digital trading platform, helping the Woolworths secure recognition for technology-led business innovation. He also drove large-scale commercial and digital transformation initiatives that significantly improved operational agility and customer outcomes across a high-volume logistics environment.
His appointment reinforces Ofload’s credibility as the technology-led disruptor in freight logistics and underpins the company’s readiness to scale with enterprise-grade operational leadership.
Commenting on Dean’s appointment, Geoffroy Henry, Founder and CEO of Ofload, said: “Dean’s appointment marks a significant milestone in Ofload’s journey. He brings unmatched industry insight, deep operational experience, and a proven track record in both digital transformation and execution. Dean’s leadership will be instrumental to our continued growth and development.”
Dean Newman, incoming COO of Ofload, said: “Ofload is reshaping the future of freight; combining technology, sustainability and commercial agility in a way few others have.
“I’m excited to join at such a pivotal time and help drive the next phase of growth, as we scale nationally to deliver smarter, faster, and more sustainable freight outcomes for the businesses and carriers who rely on us.”
Dean is a former President and Chair of the Australasian Supply Chain Institute (ASCI) and holds an MBA, rounding out a career that has consistently blended strategic innovation with delivery excellence.