Brand kit
Our name, our symbols, our colours, these are the building blocks of our identity. Whether on a screen or a truck curtain, how we present them shapes how the world sees and trusts us.
Our brand kit includes logos, colour palettes, typography, and imagery guidelines to help you apply the Ofload brand consistently across all channels. Use this as your go-to resource when designing, printing, or sharing anything Ofload.
Our primary logo is the Navy & Orange variant. It should be used wherever possible to represent the brand consistently.
Use the White & Orange version on dark or visually heavy backgrounds for optimal contrast.
Navy-only and White-only variants are available for limited use, such as monochrome print materials or subtle brand applications where full color isn't feasible.
A version of our logo is available for use in space-constrained applications, such as favicons, social media avatars, watermarks, or branded merchandise where the full logo would be too small or hard to read. It should not replace the primary logo in standard branding contexts.
Clear Space
To ensure our logo remains clear and impactful, always maintain a minimum clear space around it. This space should be equal to the height of the “O” in the logo on all sides.
No other graphic elements, text, or images should encroach into this area.
Background
Our logo should only be placed on the following approved background colors: White (#FFF), Navy (#010A26) and Light Navy (#EBF2F4).
It may also be placed over images, provided there is sufficient contrast and the logo remains clearly visible.
For special use cases requiring a different background color, the correct logo variant must be used, and placement must be approved by the company prior to release.
Please don't...
Change the color of the logo
Stretch or distort the logo
Add effects like shadows, glows, or outlines
Skew the logo