Use the Navy & Orange logo wherever possible. It’s our primary logo.
On dark or busy backgrounds, use the White & Orange version for better contrast.
Navy-only and White-only logos are for limited use, like black-and-white prints or subtle branding where the full colour logo isn't visble.
Use the logomark badge when there’s not enough space for the full logo. Applications include: favicons, social media avatars, watermarks, or branded merch.
It should't replace the full logo in standard brand contexts.
Clear Space
To keep the logo clear and impactful, always leave space around it. Rule of thumb is to leave at least the height of the “O” on all sides.
No text, images, or graphic elements should enter this space.
Background
Our full logo should only appear on approved background colours: White (#FFF), Navy (#010A26), and Ice Blue (#EBF2F4).
It can be used over images, as long as there’s enough contrast and the logo stays clearly visible.
For special use cases with different background colors, use the correct logo variant and get company approval before release.
Please don't...
Change the color of the logo
Stretch or distort the logo
Add effects like shadows, glows, or outlines
Skew the logo