Ofload slashes emissions during one of freight’s busiest months
Ofload works with customers to keep carbon lower during peak season.
Sydney, Australia – Friday 28 November 2025– With Black Friday comes one of the busiest times of year for shippers and carriers. Spending is up and remains high through December – shoppers are buying more and expecting it fast.
This year is expected to be another big Black Friday, with Aussies forecast to spend an all-time record of $6.8 billion over this weekend alone. November may surpass December as the biggest month for the first time.
With the bumper spending season and consumer expectations around fast shipping, comes comes a sharp rise in road-freight emissions. Thanks to more trucks on the road with less efficient loads. But Ofload, Australia’s leading digital freight and logistics platform, is tackling this concern head on with a multi-pronged approach to cutting emissions.
Ofload works with customers and carriers to do this in a variety of ways. Its technology shows truck networks across Australia in realtime – meaning truck capacity that was hidden before can be used. It makes supply chains significantly more efficient by forecasting and optimising routes and load i.e. co-loading, consolidating loads, using backloads. Some customers saw as much as a 40% utilisation improvement last year just by optimising loads.
Major national brands are cutting emissions using Ofload’s technology and insights, reducing up to a quarter the volume of trucks on key routes by collaborating with other companies to combine shipments. Last year, Ofload helped Kimberley Clark cut 3.5k tonnes of CO2 from Australia’s roads - the equivalent of taking over 22,000 cars off the road from Sydney to Brisbane.
Ofload also cuts further carbon by bringing low- and zero-emissions vehicles into use, and by providing transparent and accurate data on emissions. It launched Dataverse earlier this year, an AI-enabled way for businesses to measure and optimise carbon emissions and freight across their entire Australian freight network. This is the first time businesses are able to aggregate and analyse freight data across all providers and routes, giving them total visibility over their net emissions.
By using data on the type and age of a vehicle, weight, distance and fuel consumption, Ofload can measure the total kilograms of CO2 emissions generated, even per kilometre or per shipment so businesses can understand and improve their carbon impact. This was impossible before, but now that shippers can see their total emissions they can implement improvements. Ofload has committed to providing shippers with comprehensive scope 3 emissions reports by the end of 2025, helping them identify areas to reduce their carbon footprint.
Ofload CEO and Founder Geoffroy Henry said freight decarbonisation must become a core priority in Australia’s climate and energy strategy. “Freight is the invisible backbone of our economy,” he said. “If we are serious about reaching net zero, we must treat freight emissions with the same urgency as renewable generation. The technology to measure and cut these emissions already exists, now it’s about scale, transparency and accountability."
“With smart changes in shippers’, carriers’ and customers’ interests, we can make a significant distance to the impact of freight on our climate.” Henry added. “We can’t avoid peak season. But we can avoid the unnecessary emissions that come with it.”
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About Ofload
Ofload is Australia’s leading digital road freight provider, helping businesses achieve efficient, flexible and sustainable supply chains, with a nationwide carrier network servicing over 10,000 monthly shipments of all types of road freight.
Ofload connects leading brands such Asahi, Primo, Kimberly-Clark, Metcash and Noumi with carriers in a smarter way to fill empty shipping capacity, utilising the thousands of kilometres of journeys per year otherwise wasted, and reducing CO2 emissions.
The company actively supports Australia’s small business carriers, connecting reliable small-to-medium-sized transport operators from the "long tail" of the nation’s AUD$66B road freight industry, with Australia's largest brands and shippers.