Our name, our symbols, our colors—these are the building blocks of our identity. Whether on a screen or a billboard, how we present them shapes how the world sees and trusts us.
Our color palette is designed to reflect who we are — bold, trustworthy, and forward-thinking.
Navy is our primary brand color, used across all key brand assets to convey stability and professionalism.
Orange is our accent color used sparingly, bringing energy and focus to key elements like buttons, icons, and highlights.
Forest Green is used mainly to support sustainability-related messaging and environmental initiatives.
White serves as a clean, neutral base — often used in backgrounds, spacing, and layouts to ensure clarity and readability.
These colors work together to create a strong, cohesive identity across all touchpoints.
To maintain a balanced and cohesive look across all brand materials, we follow a general color usage ratio:
30% Navy – as our core brand color, it provides structure and consistency.
60% Light Colors – including Light Navy (#EBF2F4), White, and Forest Green. These create a clean, spacious feel and support readability.
10% Orange – used sparingly to draw attention to key actions, highlights, or important details.
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