Brand kit

Our name, our symbols, our colours, these are the building blocks of our identity. Whether on a screen or a truck curtain, how we present them shapes how the world sees and trusts us.

Our brand kit includes logos, colour palettes, typography, and imagery guidelines to help you apply the Ofload brand consistently across all channels. Use this as your go-to resource when designing, printing, or sharing anything Ofload.

Headlines
Australia’s most efficient road freight partner
Headings (h1-H6)
Benefits of being a Carrier at Ofload
headlines
Australia’s most efficient road freight partner
Headings (h1-H6)
Benefits of being a Carrier at Ofload

Lato

Our primary typeface is Lato, chosen for its clean, modern, and versatile style.

It is used across all web, print, and marketing materials, and should be applied to titles and headings only to ensure clarity and visual hierarchy.

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Body copy
Ofload is a digital platform designed to empower trucking companies across Australia & support the growth of their business.

Unlock high-quality loads from top Shippers, alongside personalised financial services, fuel solutions, and other exclusive discounts on trucking essentials.

Open Sans

Open Sans is our secondary typeface, used for all body content and supporting text.

Its readability and clean design make it ideal for longer copy.

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Heading (Lato)
Australia’s most efficient road freight partner
Subheading (Lato)
Smarter freight. Trusted carriers. Custom solutions.
Label (Open Sans)
Description
Description (Open Sans)
We move freight across the country using our core carrier network and team of experts, providing a customised freight solution tailored to your company's needs. Unlock high-quality loads from top Shippers, alongside personalised financial services, fuel solutions, and other exclusive discounts on trucking essentials.
usage

Combining Typefaces

Use Lato for titles and headings to establish a strong, recognizable brand presence,

while Open Sans supports readability in body text and overall content structure.

Avoid mixing other typefaces to maintain a cohesive look across all brand materials.