Our name, our symbols, our colors—these are the building blocks of our identity. Whether on a screen or a billboard, how we present them shapes how the world sees and trusts us.

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Lato

Our primary typeface is Lato, chosen for its clean, modern, and versatile style.

We primarily use Lato Regular,

with Lato Bold & SemiBold applied sparingly for emphasis or key highlights.

headlines
Australia’s most efficient road freight partner
Headings (h1-H6)
Benefits of being a Carrier at Ofload
Lato

Usage

It is used across all web, print, and marketing materials, and should be applied to titles and headings only to ensure clarity and visual hierarchy.

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abcdefghijklmnopqrstuvwxyz
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Open Sans

For body text and supporting copy, we use Open Sans for its high readability and neutral tone, ensuring a smooth and accessible reading experience across all platforms.

Subheadings and body copy
Ofload is a digital platform designed to empower trucking companies across Australia & support the growth of their business.

Unlock high-quality loads from top Shippers, alongside personalised financial services, fuel solutions, and other exclusive discounts on trucking essentials.
OPEN SANS

Usage

Open Sans is our secondary typeface, used for all body content and supporting text. Its readability and clean design make it ideal for longer copy and functional UI elements.

Australia’s most efficient road freight partner
We move freight across the country using our core carrier network and team of experts, providing a customised freight solution tailored to your company's needs

Unlock high-quality loads from top Shippers, alongside personalised financial services, fuel solutions, and other exclusive discounts on trucking essentials.

Combining Typefaces

When using Lato and Open Sans together, maintain a clear hierarchy to ensure readability and visual consistency. Lato should be reserved for titles and headings to create a strong, recognizable brand presence, while Open Sans supports the overall structure through body text, subheadings, and UI elements.

Avoid mixing other typefaces to maintain a cohesive look across all brand materials.