Brand kit
Our name, our symbols, our colours, these are the building blocks of our identity. Whether on a screen or a truck curtain, how we present them shapes how the world sees and trusts us.
Our brand kit includes logos, colour palettes, typography, and imagery guidelines to help you apply the Ofload brand consistently across all channels. Use this as your go-to resource when designing, printing, or sharing anything Ofload.
Photography
At Ofload, we believe that images speak volumes and play a crucial role in shaping our brand identity.
Showcase images of trucks navigating the diverse landscapes of Australia. Emphasize the geographical context to establish a strong regional connection. This not only highlights our operational presence but also reinforces our commitment to serving the Australian market.
Ensure that the trucks are positioned on the left-hand side of the road, resembling those commonly used in Australia. Pay attention to truck types, ensuring they align with the services offered by Ofload.
Industry
Feature photographs of our truck drivers and owner-operators in action, capturing the essence of their dedication and hard work. This humanizes our services, portraying the real individuals behind the wheels who contribute to the success of Ofload.
Be aware of safety requirements, including the use of hi-vis material by drivers. Additionally, depict truck drivers operating vehicles with a right-hand drive configuration to reflect the Australian context.
Behind the scenes
Highlight the collaborative spirit within our team by including images of our workforce. Human connection is a powerful element that adds relatability and authenticity to our visual content.
Ensure that images featuring people align with both the cultural context and the industry, maintaining a cohesive representation that resonates with our audience.