Brand kit
Our name, our symbols, our colours, these are the building blocks of our identity. Whether on a screen or a truck curtain, how we present them shapes how the world sees and trusts us.
Our brand kit includes logos, colour palettes, typography, and imagery guidelines to help you apply the Ofload brand consistently across all channels. Use this as your go-to resource when designing, printing, or sharing anything Ofload.
Our colour palette is designed to reflect who we are, bold, trustworthy, and forward-thinking.
Navy is our primary brand colour, used across all key brand assets to convey stability and professionalism.
Orange is our accent colour used sparingly, bringing energy and focus to key elements like buttons, icons, and highlights.
Light Navy serves as a clean base, often used in backgrounds, spacing, and layouts to ensure clarity and readability.
Forest is used mainly to support sustainability-related messaging and environmental initiatives.
These colours work together to create a strong, cohesive identity across all touchpoints.
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Colour Application
To ensure a cohesive and intentional visual identity, we apply each brand colour based on its defined role and usage context:
Navy – Primarily used for backgrounds and heading text
Orange – Accent colour for highlights and emphasis
Light Navy – Used as a light base or background colour
Forest – Can be applied as a background, or as a secondary accent